In partnership with Dr. Marilyn Grell-Brisk’s ‘Organizing in the 21st Century’ course at Pitzer College, we developed and facilitated a guest lecture exploring how ideological organizing fuels social movements and the role of propaganda in making ideologies contagious. This collective learning experience explored the history of propaganda, how it’s been utilized by people to shape social change, as well as by governments to maintain social order. The intention in developing this lecture and hosting it off campus at the Alliance Community Cultural Center was to bring students, organizers, and artists into conversation to create a fuller understanding of how communities may share physical, intellectual, and emotional labor within local organizing efforts. Guided by Marvin James, the lecture was open to the public and attended by enrolled Pitzer College students as well as community members in the Pomona Valley region.