Research & Development Studio Projects
The outcomes of our studio practice are projects varying in form and scale that are developed in service to our mission of contextualizing our histories, imagining our futures, and grounding us in the now.
Crenshaw Remembers Arts and Wellness Family Festival
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Studio Services:
Design & Propaganda → Community Archiving →
In celebrating 25 years of the Getty Museum the renowned LA arts institution developed a series of friends and family festivals in neighborhoods that infrequently visit their Malibu location. The Getty partnered with local arts organizations to bring these festivals to life and our studio was tapped by a newly formed coalition, Crenshaw Creative, to support an iteration of the festival in Los Angeles’ Crenshaw District, a historic section of Black LA.
Informed by the state of gentrification and real-time sensitivities about the pending sale of the Baldwin Hills Crenshaw Mall, where the festival was slated to be produced, we developed a narrative strategy, visual direction, and strategic direction for the festival centered around memory and the resistance practice that is remembering.
Crenshaw Remembers became our call-to-action. We named the festival, designed all promotional materials, and visualized a community asset map to be printed as a physical take-away for festival goers to stay connected with the resources in their neighborhood. At the festival itself we produced a community archiving installation where we gathered stories of festival goers from what they remembered of their neighborhoods past to what they imagined for its future.
title
Crenshaw Remembers Arts & Wellness Family Festival
format
Design & Propaganda
practices
Narrative Strategy, Project Development, Creative Direction, Graphic Design, Programming Development, Community Archiving
seasons
Summer 2022
contributors
Marvin James, Amanda Flowers, Fredrick McNeil Jr., Lauren Anu Wolley, Allen Kwabana Frimpong, Ben Caldwell, Mame Nene, Jacqueline Alexander-Sykes, Karen Mack, Aaron Paley
partners
The Getty Museum
Crenshaw Creative
ZEAL Co-Op
Community Arts Resources